app building

The One Marketing Tactic You Need to Master

Marketing Tactics | Badass'D Biz+InkAnd the winner is….NO ONE!! OMG All of that and I still didn’t kick Jason’s ass!! GRRR! And while I’m in the Google Play Store, I’m not in the App Store yet. The rules clearly state “in both stores on the 11th”. So the App Battle Royale ends in…a stalemate. AUGH!! A month of pushing, a month of negotiations, a month of frustration comes to a VERY unsatisfying head. And we can’t leave things this way. So, JASON…I CHALLENGE YOU TO A MARKETING BATTLE!

Once we’re both finally in the stores, I say we have month to get as many downloads as possible to decide the true winner of this battle. What say you, man?? You up for another challenge? You want to take me down? You can’t. You can try. But you WILL fail. (Said in true WWE style BAHAHAHA!) OMG…I digress…how unprofessional :D .

Of All the Lessons Learned

So, while we wait to hear from Camp Jason with his response, let’s recap the lessons of this App Battle Royale.

1. Decide if you NEED an app. Can you become an essential part of your customers everyday lives by being an active part of their phone? (Think Instagram and Facebook) 2. Decide on your budget (then double it). 3. Decide who should build that app: An agency, a contractor, or yourself. The former being the most expensive and the latter being the least (if you don’t take time into consideration - which would be a mistake). 4. Draw up your app and include all the bells and whistles you want it to have (log in, social shares, log out, etc). 5. Get your app developer licenses for Google Play Store and the App Store. 6. Tweak and play with your app until it’s just the way you want it. 7. Submit and wait. Google Play is very fast, but Apple takes 5-10 days for approval.

Is that all? Well, no. This is a simplified version. There are 900 decisions you have to make. Do you want to monetize your app? Do you want to use a theme or have custom graphics done? Will you need access to a server or will your app stand alone?

Out of all these lessons I learned creating this app, the one that hurts the most is: Go with your gut.

I didn’t. And honestly, I’m sorry I didn’t.

I had grand ideas for my app. And I’m almost positive that if Jason can pull off the app he’s building (which, by the way, you’ll want to buy) for the price tag he’s paid for it, then there’s no way I couldn’t have had mine for the same amount. But because my developer spent time educating me on apps and how they work, I went with him.

A Classic Marketing Tactic You Need to Master

It’s a classic marketing tactic and it worked like a charm: Invest in your prospects and they’ll invest in you.Tweet: It’s a classic marketing tactic and it worked like a charm: Invest in your prospects and they’ll invest in you.

Because of the time he invested in my education, I didn’t walk away and go to a cheaper developer (as much as I wanted to). And because I didn’t listen to my gut, I ended up with an app that I’m not in love with. And I HATE doing shit I’m not in love with.

Are you making yourself invaluable to your prospects? Are you taking the time to educate them? To help them with their struggles? If not, you should be.

Cialdini wrote about it in “The Psychology of Influence”. If you haven’t read it, read it. He even confesses how tactics he’s acutely aware of work on him. So, I guess I shouldn’t feel so bad because I fell for it. Still. That’s not the point.

How to Become Invaluable

Ask your prospects what they struggle with. Offer solutions. Easy. And not. Because the key to becoming invaluable isn’t just the solutions you offer, it’s the ability to offer them without expectation of reciprocation.

How do you do that? Be sincere. You want to help. You look for problems to solve because you love to solve problems. Your focus isn’t on helping to get something in return. Your focus is on helping because you love to help.

Now, I said my developer spent time educating me…and he did. But, he didn’t make me feel like I was being pushed. He was genuine and sincere. And it showed.

So the next time you want to prospect for work, do it from a place of sincerity. They’ll reward you greatly for it.Tweet: So the next time you want to prospect for work, do it from a place of sincerity. They’ll reward you greatly for it.


Have you ever given into something you weren't fully on board with because you felt like you had to? How did reciprocity play out in that? 

Kick ass this week!

Tania Dakka | Badass'D Biz+Ink

Who should build your app?

Build your app | Badass'D Biz+InkYou know when you get this great idea and think, "Yeah!! This is AWESOME! It'll make me millions!"? Then, like you felt when you opened that box of chocolates on V-Day and found all the pieces pale from age and temperature extreme, your heart sank. Idea 1, shot. Idea 2, shot. Now, you wish you hadn't chunked that day-old box of sin because nothing accompanies frustration like hardened dark hearts of raspberry-filled goodness.

That's what happened to two of my ideas. Shot out of the water with no hope of return.

But, as an entrepreneur, you have to be ready to switch gears. You have to be ready to give up on some of those babies. And you have to accept others. I have a new idea. But the cost to execute is double the budget of the app.

When you run into hardship, the question is: Do you give up? Or do you adapt?

You're an entrepreneur. You adapt.

So, in the spirit of entrepreneurship, I'm doing that. Now, who to build the thing?

Who should build your app?

There are options out there like Elance, oDesk, an individual developer or an agency, or even app makers that let you DIY it. A word of warning about those, though: You'll basically be building a mobile website, not a game or other useful thingy your customers will actually use.

So. How do you decide? I hit three developers on oDesk and placed my job on Elance. The first request I made on oDesk landed a very knowledgeable developer dude, who's been guiding me and teaching me to the point that if I found someone cheaper, I don't think I'd use them anyway (which is the way you should be snagging your own customers, by the way. Damn it, he's good.).

The other option is to code the damn thing yourself. And if time weren't an issue and I didn't already have my hands overflowing, I'd do that and make the one I want.

The problem is when all this started, we under-budgeted for the build out. And with time ticking away, do we skip the search for lower prices and move on to the next phase or hold out for one more bid on the original design. At this point, it's sink or swim. So I'm swimming because I'll be damned if I'm going to lose this App Battle Royale to Magic Production's Jason Croft. Not today.

Ask these questions before you build your app

1. Do you speak English? Not a joke at all. I am all for working with individuals overseas, but you can't go with a developer who's offered you the cheapest price per hour if there's a language barrier stopping you from communicating clearly and effectively. Read offers carefully and look for signs of script usage in the proposals. If you begin corresponding and note a strong disconnect, stop before you get too involved because you'll end up paying for those communication errors.

2. What kind of budget do I need for X idea? Be prepared to be wrong. Budget for more than you can really afford because the more bells and whistles you have the higher your cost goes. (And a log in screen is a bell. A share button is a whistle. And they matter. Crazy, right??)

3. What experience do you have with this kind of app? They'll tell you they have years and years experience, but see question 4 before taking their word for it.

4. Do you have a portfolio I can look at? Look at their portfolio, then look up the apps in the app store. How well did they do? How many reviews to they have? You can't always go by reviews if there are only a few, but if there are hundreds, you know they're not likely all his family and friends.

5. Where can we trim the costs on the design? (Can you use a template instead of building from scratch? Can you trim out screens like "Categories"?)  This is where you'll get your heart cut out. You'll have this big magnificent idea and your developer, in order to help your costs, will hack away at all your favorite features. Damn it, Dev Dude.

6. What's your time frame? Don't do a freakin' contest that's going to put you on a one month deadline. Take your time. Learn about the people you want to work with (and you won't do this. You're going to throw up ads and take the cheapest that case, I didn't teach you anything, Hard Head. :D ), set aside a larger budget than you think you'll need, or learn to code to create the one you want.

Take your time, app building shouldn't be a race...unless you're crazy (ahem, Jason).

What kind of app would benefit your business most? Let me know in the comments! 

Kick ass this week!