marketing

Your Voice Pisses Me Off

Your voice pisses me off.Rockstar singing girl voice Because it’s not YOU. You are full of fire and personality, or you wouldn’t be an entrepreneur. You have pizzazz and style. You have thoughts, ideas, dreams...so why are you hiding behind STERILE copy, snooze-worthy Facebook posts or common words that don’t fit you OR the brand you know you could be.

Ball-Buster women are hiding their true voice because not everybody “gets” them, not everybody reacts well to them.

Fuck them.

Little Miss Sunshines are hiding their glorious giddiness for the same reason: Because not everybody LIKES a Little Miss Sunshine.

Fuck them.

What if Ben & Jerry had said, “Let’s contain our idiotic ideas because not everyone will ‘get’ our jokes?” Think about that for a sec.

What if Express had said, “Let’s just tone down our lux so everyone will like our brand”? You’d be buying at Dillard’s.

What if Victoria’s Secret had said, “Let’s just not spread half naked woman across our windows and the pages of our catalog”? Would you still buy from them?

No. You buy Ben & Jerry’s, not only because that shit is pure sin in a cup, but because they paint their personality all over what they create. You buy Express because you deserve to feel luxurious, even on a casual day. You buy Victoria’s Secret because you want to feel sexy.

And what makes you feel these things? Their brands. Their marketing. Their messages. Which are chock FULL of personality and WOW.

So why are you stifling yours? Because you want to appease to no-matter-fucks who aren’t going to buy from you anyway?

Because you don’t know how?

Because you want everyone to like you?

Your branding, your marketing IS your voice, with YOUR attitude (regardless if you’re balls-to-the-wall or sun on a cloudy day), with YOUR take on the world, whispers secretly into the hearts of the customers who want to throw their money at you.

It speaks utterances of love and passion that only YOUR voice can.

You want them to love you? Be YOU. Use YOUR voice. Let the souls who need you and your products find you. And stop trying to please them all.

The entrepreneur who doesn’t whittle away at the masses, doesn’t find massive success.

How to Find Your Voice

To find your brand and your message...your voice...you need to artfully chip away at your preconceptions about what’s acceptable and what isn’t. Because everything is acceptable. You are you. Find it in your words.

Write a letter to your best friend. Read it, out loud, back to yourself. And listen for the inflections in your tones.

Never write copy as though you’re writing for a business. You write it as if you’re writing for a lover.

Write shit drafts. And edit the fuck out of them.

Let a friend or family member who knows you read your words and see if they rep you.

Practice. Practice. Practice. Or let me take the ten-ton mountain off your head.

Don’t be shy, use YOUR voice...it’s a gorgeous one.

The One Marketing Tactic You Need to Master

Marketing Tactics | Badass'D Biz+InkAnd the winner is….NO ONE!! OMG All of that and I still didn’t kick Jason’s ass!! GRRR! And while I’m in the Google Play Store, I’m not in the App Store yet. The rules clearly state “in both stores on the 11th”. So the App Battle Royale ends in…a stalemate. AUGH!! A month of pushing, a month of negotiations, a month of frustration comes to a VERY unsatisfying head. And we can’t leave things this way. So, JASON…I CHALLENGE YOU TO A MARKETING BATTLE!

Once we’re both finally in the stores, I say we have month to get as many downloads as possible to decide the true winner of this battle. What say you, man?? You up for another challenge? You want to take me down? You can’t. You can try. But you WILL fail. (Said in true WWE style BAHAHAHA!) OMG…I digress…how unprofessional :D .

Of All the Lessons Learned

So, while we wait to hear from Camp Jason with his response, let’s recap the lessons of this App Battle Royale.

1. Decide if you NEED an app. Can you become an essential part of your customers everyday lives by being an active part of their phone? (Think Instagram and Facebook) 2. Decide on your budget (then double it). 3. Decide who should build that app: An agency, a contractor, or yourself. The former being the most expensive and the latter being the least (if you don’t take time into consideration - which would be a mistake). 4. Draw up your app and include all the bells and whistles you want it to have (log in, social shares, log out, etc). 5. Get your app developer licenses for Google Play Store and the App Store. 6. Tweak and play with your app until it’s just the way you want it. 7. Submit and wait. Google Play is very fast, but Apple takes 5-10 days for approval.

Is that all? Well, no. This is a simplified version. There are 900 decisions you have to make. Do you want to monetize your app? Do you want to use a theme or have custom graphics done? Will you need access to a server or will your app stand alone?

Out of all these lessons I learned creating this app, the one that hurts the most is: Go with your gut.

I didn’t. And honestly, I’m sorry I didn’t.

I had grand ideas for my app. And I’m almost positive that if Jason can pull off the app he’s building (which, by the way, you’ll want to buy) for the price tag he’s paid for it, then there’s no way I couldn’t have had mine for the same amount. But because my developer spent time educating me on apps and how they work, I went with him.

A Classic Marketing Tactic You Need to Master

It’s a classic marketing tactic and it worked like a charm: Invest in your prospects and they’ll invest in you.Tweet: It’s a classic marketing tactic and it worked like a charm: Invest in your prospects and they’ll invest in you.

Because of the time he invested in my education, I didn’t walk away and go to a cheaper developer (as much as I wanted to). And because I didn’t listen to my gut, I ended up with an app that I’m not in love with. And I HATE doing shit I’m not in love with.

Are you making yourself invaluable to your prospects? Are you taking the time to educate them? To help them with their struggles? If not, you should be.

Cialdini wrote about it in “The Psychology of Influence”. If you haven’t read it, read it. He even confesses how tactics he’s acutely aware of work on him. So, I guess I shouldn’t feel so bad because I fell for it. Still. That’s not the point.

How to Become Invaluable

Ask your prospects what they struggle with. Offer solutions. Easy. And not. Because the key to becoming invaluable isn’t just the solutions you offer, it’s the ability to offer them without expectation of reciprocation.

How do you do that? Be sincere. You want to help. You look for problems to solve because you love to solve problems. Your focus isn’t on helping to get something in return. Your focus is on helping because you love to help.

Now, I said my developer spent time educating me…and he did. But, he didn’t make me feel like I was being pushed. He was genuine and sincere. And it showed.

So the next time you want to prospect for work, do it from a place of sincerity. They’ll reward you greatly for it.Tweet: So the next time you want to prospect for work, do it from a place of sincerity. They’ll reward you greatly for it.

 

Have you ever given into something you weren't fully on board with because you felt like you had to? How did reciprocity play out in that? 

Kick ass this week!

Tania Dakka | Badass'D Biz+Ink

5 Marketing Sins You Cannot Afford to Make

Marketing

If you’re promoting and selling your products or services, it follows that you need to do that in the best possible light.

Yet people don’t.

They throw up half-assed images, product descriptions, and websites that drive yawns instead of clicks, and then expect people to buy.

Romance in Marketing

People need to be enticed, encouraged, and romanced to dig into your goods. They need to fall in love with what you do. And you can’t always get them there on the first date. It takes finesse, charm and charisma.

You convey all of that in your site, images and words used to expose people to your products.

And if you’re committing the following 5 marketing sins, you’re not cultivating any love for your work. S0 let’s dance, shall we?

Marketing Sins 101

1. Bad images

Marketing Sin 1

Let’s talk about photography. Now, you have a a product you want to display on, let’s say, Cycletrader.com. You snap a pic with your smartphone. It’s all good, right? In many cases that’s enough. You don’t need to buy fancy equipment if you don’t sell lots of products. But, if you’re going to use that smartphone, be smart about it. Geez. Do NOT, I repeat, do NOT upload a blurry, out of focus shot I can’t see clearly. Because if I can’t see it well, I’m certainly not going to waste my time inquiring about it.

 

2. Ill-written copy

Words which are not targeted for your readers, not well-crafted for selling your products are not going to do that. Words that are just thrown on to the page without thought of how they’ll appeal to the reader are just words. Just writing. And they don’t usually move your goods well. Take a look:

Marketing Sin 2

 

 

 

Were you inspired? Nah. Methinks not. Now. Try this:

Marketing Sin 2a

 

 

 

 

Even if you’re not a rider, this might spark some curious in you about experiencing the thunder that is Harley. There was an even more amazing bike description that I shared on Facebook last week, but that listing has since disappeared. So here’s my post:

Marketing Sin 2b

 

 

 

 

 

 

 

 

 

 

If there’s one thing I can say, since I started shopping for my own Harley, most of these true connoisseurs know how to turn a rider on. They know what makes riding a Harley special and they show it off, make you drool.

When you write about your products are you showing them off? Are you using the words your customers use? Are you making them feel emotions of hope, desire, happiness, fear, sadness, etc? Are you making your goods irresistible to the people who want products like yours? If not, you’re committing Marketing Sin #2. Remedy that right now.

3. Aged Design

If you ever wanted to turn a reader off, then you should make sure you’re committing Marketing Sin #3 - an aged site design. Nothing screams “loser” like a design from 2000 (or before!). And with that word comes the connotation of being cheap and untrustworthy. Those two qualities are high sellers in the online world. Not!

Don’t commit this sin:

Marketing Sin 3

 

 

 

 

 

 

 

That’s the home page! Yep. Sorry, dude. That isn’t the way to market your biz. You have to woo your visitors visually, wow them, make them fall in love with you before you try to sell them.

Here’s a winner:

Marketing Sin 3a

 

 

 

 

 

 

 

 

“Take the ride of a lifetime to the party of a lifetime.” Damn. Did you feel that? They struck an emotion. Ride, freedom. Party, good time. Who wouldn’t want to? Even if you’re not a rider, you can relate to the excitement of letting go and getting out from under responsibility for a while, yes? That’s the ticket. And all that emotion packed into a modern full-width layout slider that reeks of edgy and catches your eye. Not that old-fashion design that has everything in its own slot on the page with boxes and lines everywhere.

Peeling back emotion coupled with modern visuals is what makes you want to nose around the site a bit and check things out. Not just: “Here! This is what I want to sell you!”

Get me?

Get your design up to date and put your best face forward. Literally. After all, that’s what people judge you on. Your face. Put up a killer design and stick your mug right in the middle of it because if they can see your eyes, they’ll be more apt to trust you, assuming you don’t remind them of Leisure Suit Larry. ;)

With the amazing themes out there, you can pull off an ace site without having to buy custom design (you can invest in that later ;) ). Are we good on this whole Marketing Sin #3? Good. Let’s move on. :D

4. Lack of exposure

Dude, did you go through all that trouble to build your products, but then drop the ball on telling people about it? Marketing Sin #4: Keeping your own work a secret.

When I say promotion, I don’t mean tasteless self-promotion running through your streams of social media. There are sooo many ways to promote your work without being sleazy.

  • Blog about it - indirectly
  • Share it in social media (tastefully)
  • Run promotional contests - think outside the box
  • Email marketing - again, indirectly & tastefully

5. Lack of self-confidence

If you have little confidence in rocking your clients'/customers' worlds, they have no reason to think you will. You have to be proud of your skills and know you’re the right dude/dudette for the job or that your products are as killer as you are. And you might very well be proud of the work  you know how to do, but do the words on your site convey that? If no, you’re the only one who knows your capabilities. Committing this sin of being weak and wishy washy in your copy and shares,  loses sales. People need to read your confidence on your site so you lay to rest any question about whether or not you are an authority in your industry. Get me?

Do NOT commit this sin if you want to ramp up your sales.

Those are your 5 marketing sins. How many are you guilty of? Don’t be shy. I’m here to help - so if you have questions...you know what to do :) Drop them in the comments. Oh, and I’d be forever grateful if you’d share this little bit of info with your social circles. :) Much obliged. Congrats!! You made it to the end :) For that, I am beholden!

Have an amazing week...now go forth and kick ass!

<3 T