How to Magnetize Your Readers to Your Copy
Yo yo!!
What UPPP??
Have you ever paid attention to how what you read affects your own mood, mental state, and energy levels?
Have you ever noticed that I start all my emails with "Yo yo!! What UPPPP?" Do you know why that is?
Because I want you to FEEL how excited I am to talk to you. Because I want you to be energized by my emails and to FEEL my words, not just read them. And it's not because of the !!'s that you feel that energy.
It's because when I write to you, I am LITERALLY so excited to connect with you. Like, I know you're fucking busy, but I want you to feel that I am here with BELLS on...just for you!
WHY?
Why the FUCK does it matter? Because even though you have a whole life going on on the other side of that phone you're reading me from, for one minute, I have your attention and I want you to feel GOOD about it. I want you to feel the words I use and be PART of the conversation with me. Not just passively reading some random shit that you don't give two shits about.
But MOOOOOOMMMM, WHYYYYYYYYY?
Ever noticed that I only jump in when I have something to teach or say?? That's also because I want you to know that when you open these emails, I'm not fucking around to waste your time, to just train you to click, or to just play with your emotions. I'm here because I have something I feel is important for you.
THAT is MY energy. And you feel it when you read it. (You often probably feel your eyes roll back in your head with my silly side convos and pitiful attempts to be cool or tell jokes...), but I try my best to ENTERTAIN when I write.
I project my own emotions when I write copy.
And so do you.
Yep.
If you are NOT 100% CONFIDENT in your product or service, your reader can FEEL it. They may not KNOW that's what they're feeling but they feel it.
And if it isn't pulling them in...if you aren't MAGNETIZING them with your CHARISMA or your CHARM or your "I AM SO FUCKING STOKED TO BRING THIS TO YOU!" attitude...
Well...why would they get excited about it?
We recently launched the 666 Headlines, Subject Lines, and Video Titles resource. And I was SOOO fucking excited about it! I showed up on social every single day. I posted Stories or content on all channels. I created one of my highest performing ads to date...
Because my FUCK YEAH was behind it. I LOOOOVE this resource. And I know for a fact that's why it's been one of our highest selling resources.
WHY THE FUCK DO YOU CARE?
Because THAT'S how Frank Kern (I will stop fangirling one day) gets people behind his products
It's how Denise Duffield-Thomas gets people into her programs
It's how Marie Forleo (do you remember her?) gets people to pay thousands for her program
You have to be IN FUCKING LOVE with what you're selling so that you no longer consider it "selling" but providing a RESOURCE people need.
And in that?
THAT is where your powered-up, uncontrollable, ecstatic energy comes from.
Your copy will reflect whatever your emotion is around your product or service. So LOOOOOVE the FUCK out of it? Or don't put it out there.
Can we agree that from now on you play a game with yourself to remind yourself how much you love the thing you're promoting before you go writing your copy??
You put your holy fuck stress levels behind you - set a timer and let it know you'll be back when you're not writing copy about your jammin' program...
And then you get to work sending your best EVERYTHING out into your words.
Aight...I'm shutting up now.
I hope this blog ignites you and sends you out to make shit tons of money today.
PS? If you loved 666 Headlines, Subject Lines, and Video Titles...we have a new resource coming out very, very soon that will help you create sales pages that touch your readers in ways that make them want to pay ;)
PPS! Come talk more about copy and how you feel and how your reader feels in the Copy Arena - It's free and you learn shit!