social media

5 Steps to Getting off Social Media and Growing Your Biz

social media ball | Tania DakkaYou're an entrepreneur. You have to do's out the wazoo (emails, accounting, networking, – gasp – creating content?!). And most days, the list is so heavy you can't move – frozen, getting nothing done instead of getting ahead. So you play around on Facebook, Twitter, and every other social channel you can find, then you call it "networking" or "lead generation" so you can justify it. What's a lonely entrepreneur who's trying to do it all by himself to do? I'll tell you.

He's supposed to close up shop and get out. Forget it. There's no way to get it all done with family, business, and home responsibilities, too. So just quit.

WAIT! Damn! I was kidding! :D

Shut Down All Social Media

What you're supposed to do is logout of Facebook, get off Twitter, and close all browser tabs until time for them to be open.

Sounds so easy, doesn't it? It's not. I know. Social media's addictive. You're always on the hunt for content that's going to help you and your community become the best, posting your own links, and engaging in the groups you belong to (PLEASE DO NOT TELL CHRIS BROGAN ABOUT THIS! This is exactly the OPPOSITE of what he taught us in Mastering the Digital Channel! :-/).

But if you're doing all of that, you're not doing what matters: Creating your own content that gets your readers thinking, clicking, and/or sharing.

Understand, I AM pointing fingers here. No doubt about it.

But I'm pointing them at myself, too (all you have to do is fish through the ocean of Harley images and music shares in my Facebook Timeline to know I'm totally getting naked here – metaphorically, you perv. Back to work for a sec, K? :) ).

We waste time for one of two reasons:

1. We're afraid.

Afraid of failing. Of succeeding. Of getting it wrong. Of getting it right and having to do it again. Of what others might think of us. You get the idea.


2. We have no system in place.

Without a system in place, we wander aimlessly through the web hoping what we're supposed to do will jump out at us. But, with a system, we know what steps we have to take to reach an ultimate end, and if we consciously refer to them, we won't let ourselves get lost in Social Media TimeSuck Land.

The point is this: If you're not getting it done for your business, it's time to put your ass back in the saddle and take the reigns. Dig?

But, how??

1. Buck up. If you're afraid, tell Fear to find another lover  and get brave (if you read this week's email, you know what I'm talking about).

2. Set your sights on what you want to ultimately want to achieve.

3. Map out the steps it'll take to get there.

4. Implement your system, allowing time to check social media, email, etc. each day – AND STICK TO IT :).

5. Spend the majority of your social media time helping people in your community, instead of mindlessly sharing everything that crosses your feed.

There, you have your assignment. It's time to turn off social media, take a hold of your own success, and make it happen! And if you don't know what you should be doing to grow your biz? Drop me a line via email or the contact form. I'm happy to help you figure it out. Seriously. :)

Before you go, tell me, in the comments, what successful systems do you have in place right now?

Thanks for coming to hang with me! Have a GREAT rest of your week!




Get More Followers on Social Media (Without a Fiverr account!)

Marilyn | Tania DakkaYou’re at the mall, Chick comes up and says hi. Your mouth says hi, but your eyes and mind are somewhere else: They’re checking out the hottie red lipstick and black mini dress she’s wearing. Immediately, you begin either validating her or dismissing her as some tramp who should be sitting on the corner of 5th and Main. Don't tell me you didn't. ;) Her black dress and red lips caught your attention and made you want to talk more. Made you need to talk more. You wanted to find out why she dressed for cocktails just to go shopping for watches at a makeshift kiosk in the middle of the afternoon. You’re curious.

The red lips did their job. They got your attention. They piqued your curiosity because that’s what they were for.

Just like your social media profiles. They're there to pique the curiosity of the people you interact with.

If you’re hanging out on Twitter, you’ve got a 140 characters to be those red lips, but then, your bio has to be the black cocktail dress in the mall at 2pm in only 160 characters. Because if you’re out shopping in your sweats (which I know you would NEVER do anyway, right??), no one’s going to need to start a convo with you.

Get me?

Jazz things up a bit. Make them wonder about you. Make them say, “YES! I need more!” if you want them to follow you.

Sexify those bios and kickstart the relationships you’re trying to build online.

And, if you’re using social media right, it’s a very powerful tool for your biz. 96.8983% of the clients I work with came from social media. I’ve never attempted direct mail or advertising. They’ve all come from Google+, Twitter, and Facebook.

Why? Because my social copy, my profiles, were their intros to me and what I do.


People who like to throw up exactly who they are and what they do for their social copy, thinking “I’ll be short and to the point” get hit or miss results. They might reel in a few new followers, but they don’t often snag the true fans. The ones that matter.

And if you’re not attracting that kind of follower, you’re wasting *gasp!!* time. And time is what?? You know it. ;)

Your social profile is your biz's magnet. Once they find you interesting (which they’ll only do if you hit that profile right), the next place they’ll go is where? Your home base. Your website. Your headquarters. Target acquired! ;)

But that’s a-whole-nother ball game we’ll talk about another time. Right now, you need and want as many people as possible huddling around you on social so you can bring them into your fold. And you’re only going to do that with social profiles that scream “AWESOME!”

Get More from Your Social Media Profile

Make your social profile about what they want/need. Lead off with a hint of what they are looking for, then add the sprinkles of uniqueness that is you. Because without the “extra”, you’re all biz and all B-O-R-I-N-G.

Get me?

Lesson this week: Do NOT ignore your social copy. It’s muy importante. As important as leathers to bikes or Chad Gray to HELLYEAH. And if you have a hard time tooting your horn, it’s okay. I love telling people how amazing you are. ;)

Now, your assignment (and you have no choice but to accept it!): Make a list of all your active social networks and visit each profile. Juice them up. Refresh them. Make them black cocktail dresses at the mall at 2pm.

When you’re done, come by and leave a link to your best one and let’s get to know each other!

PS I’ve got a little formula tucked into this week’s email, so if you’re not on the list, you’re missing all the action! Every post published is accompanied by an actionable email that’ll help you ace the topic at hand. ;) Just click “Get Badass’d” at the top of the page and you’re in!

Thanks for hanging with me this week! I soo appreciate your time! Don't forget to leave those links to your social profile so we can get to know each other better!