ideal client

How to Fix Your Diet and Your Content Marketing

Content marketing | Badass'D Biz+InkThere are two things you have to commit to for the long game if you want them to work. Neither are very pleasant. Both take a lot of time and a lot of effort. One is a diet. No, you cannot eat shit and expect it to work, no matter how much you try to compensate with sweat-inducing, heart-pumping exercise. Nor can you expect results to come fast.

Sorry. :D

The other is content marketing.

Yep. If you commit to content marketing like you commit to your diet, well…guess what. You'll get the same results. :)

If your diet’s not working, do you give up? Don’t answer that.

Are you SUPPOSED to give up? No. You’re supposed to reevaluate and be brutally honest in your self-assessment.

To know why either your diet or content marketing didn't work, you have to ask yourself:

Did you stick to it? Did you follow your meal plans? Did you move your ass?

Doing It Wrong Means It Won't Work

If you’re not serving up the right types of meals to your readers, your content marketing is going to fail. Period. I don’t know how else to say it since I don’t use sugar on these things.

Your readers need to be fed regularly. If you’re not serving up your meals consistently, you’re content marketing is going to fail. Period.

Your readers have to know it's time for dinner. If you’re not properly promoting the meals you make, your content marketing is. going. to. fail. Period.

Now, can we leave the damn diet for a bit? I’m starving and it’s time for lunch so pay attention. :)

Make Your Content Marketing Work

Determine what your focus is (and STICK TO IT). You absolutely must be clear on what you do so you can be absolutely clear on who you serve. Only then, will you be able to write the content your ideal reader is looking for. You can't write for everybody and get good results.

Once you’re crystal on your purpose, your goal, and your ideal reader, you have to produce the content. Sit your ass in the chair and write. Or go take a shower. Showers are great for generating content. Out of the gutter for a sec, will ya? :)

Anywho, once you’re done creating the content you have to share it. I don’t mean shamelessly self-promote it. But, you have to put it out there more than once or twice. Facebook posts have a shelf-life of two and a half hours. Twitter’s like 10 minutes. Don’t quote me on that one, though, but you know how fast your stream moves, yeah? :) Thanks. :)

Now, get yourself in the trenches and get busy. Content marketing isn’t a quick fix. It takes time. It takes energy. It takes commitment to the right path. Get me?

If you have questions, need help or just want to discuss how you can adjust your efforts for success, hit me – in the comments or by email. I’m happy to help.

Thanks for hanging with me today!

See you soon! Tania

It's not about bikes + bad attitudes. It's about making them fall head over heels with what you do.

How to Avoid a Painful Death by Hummingbird

The Hummingbird UpdateA hummingbird shifted the world of web alchemy for entrepreneurs, SEO companies, and blackhats. (Because a hummingbird’s wings can start tornados, don’t you know? ~Mudvayne ;) What? I know it's butterflies' wings, let's move on, shall we? :p ) These guys have always tried to game the system because if you can win at Google, then you end up on the first page of search, if not pretty damn close (then people find you!).

And, by now, you’ve heard about Pandas, Penguins, and Hummingbirds. Whenever Google changes something in its search algorithms, the SEO wizards spontaneously combust since their progress is usually destroyed afterward.

But the Hummingbird’s such a good update for people not involved in blackhat SEO – you know, like you!

Hummingbird Made Search More Accurate

So if your ideal client’s looking for “getting more sales” on Google, it’ll actually take all of the words in his search into consideration when serving up results, instead of simply serving up keyword responses like the old days of, say, three months ago.

And, according to Search Engine Land, there are about 200 factors in all that Google considers when ranking pages. Not the least of them is content quality, engagement, author rank, etc. The lesson has always been: If you want your page sitting pretty in the top spots (because you know you never dig deeper than page 3 in search) when your ideal comes looking for you, you have to follow the rules.

Or pay the Google price – which is a very painful death by Hummingbird.

But who’s scared of getting axed by a tiny little birdie? SEO companies are on its hit list, according to RazorSocial. But so are businesses who incorporate seedy backlinking techniques, as are the businesses who buy crap content from content mills.

These owners work to make a dime, not to help people solve their problems. So the Hummingbird will happily take them out of the equation for a while.

Your Ideal Client Needs You

Your ideal client is looking for solutions to problems and when you dish out your best work (or a pro writer’s best work, if you’re not one), then you increase your chances of getting found. But how can you know what you need to write or do for your ideal client to help her solve her problems?

By knowing her needs, wants, desires, and fears as well as you know your own.

Because when you put yourself in her shoes to walk a mile, you not only know what she needs help with, you understand it. And when you understand it, what you write speaks to her, to her heart, then she’ll know you’ve “been there”. She'll feel your solutions will work and that you’re the real deal, not some scammy entrepreneur out to make a quick buck at her expense.

Think and Feel Like Her

That’s what we talked about at the Target Practice Party last week: Crawling into her head through her social shares, her comments on your posts, on your competition’s post and learning as much about her as you can.

We also talked about what to do with all that info when you find it. When you can think like her, you can write content and create products and services she's searching for.

It’s all about the research.

You have to take the time to do it, understand it, and USE it. Or you could suffer death by Hummingbird.

I'd love to know, in the comments, if you have a religious schedule in place to research and study your ideal client.

Kick ass this week!




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Photo credit: Pixabay

Three Ways to Magnetize Your Ideal Client

Plan for success | Tania Dakka“I need bios for my social media. Are you available? Go ahead and invoice me.” “I need a post. Are you available?”

“I need my site copy overhauled with some of your flair. Can you do it now?”

It’s that easy.

When you work with your ideal clients, they come to you waiting for the invoice so they can go ahead and pay you to get started on their project. Sounds unrealistic, doesn’t it?

It’s not.

When you work with people who love you and your style, they come to you ready to work, not ready to haggle and waste time. That’s just what happens when they want to hire you! And when you deliver, it’s roses and caviar, baby!

If you don’t have coaching clients lined up or projects in the waiting, then you haven’t attracted your ideal clients yet. No worries, though! You can.

And you will.

There are three things you need to know to magnetize them.

Your Style

I’m a hard hitter, not a “woo-woo” writer. So people that dig on me are not people that are easily taken in by “mystical love language”. Hey, I ADORE you, but I believe in tough love ;).

So what’s your style? Who’s going to love you? Who already loves you? How do your styles jive? What do they love about you?

Your Offering

You have to know your product inside and out. Yes, I know you know your craft, silly. But you need to know all the solutions your craft offers your clients.

Is it a better life? A better career? A better way to communicate with their own clients? No holding back when you nail these because you need to dig up all the benefits that your offering represents to all your potential clients.

Your Ideal Client: Wants, Desires, and Fears

Your ideal client needs you. It’s your job to make their dreams come true. Before we jump off the deep end, let’s not get crazy! Luckily the dreams they want you to realize for them aren’t dreams of grandeur. They’re dreams of a better way to communicate. Of a better way to run a business. Of a life less complicated. Whatever you can give them.

But you can’t fulfill those desires if you aren’t acutely aware of what they are.

So if you’re not planning on joining us at my party on Friday, then you’ll miss some easy to use tools that’ll help you identify those desires (among other things) and satisfy them.

Don’t know your ideal client yet? Or you do, but you don’t know how to uncover their needs?

Join me, Jon Mehlman of Hubspot, Shameer Shah of Business Banter, and Kristy Oustalet of The Creative Coach for a rockin’ time learning about your ideal client and how to play spy games to win :) Party starts at 10am EST on Google+!

Be sure to register through Eventbrite because even if you can’t make it live, I’ll still send you the tools to your inbox when the light’s have gone out. And, you’re going to LOVE these tools!

Thanks for reading! See you there!

T <3

PS Here’s the full lowdown of what registrants for the party walk away with:

  • 6 categories of shoppers
  • Their characteristics so you can identify your ideal’s best one and start offering him goodies that align with his goals
  • Where and how to find said characteristics so you don’t have to rely solely on awkward interviews
  • A tool to help you collect and organize your ideal’s mental info
  • A checklist to help keep your products stay in line with ideal’s goals so they actually want to buy them (the Product Architect)

Get over to Eventbrite to register and start making your life easier by dealing only with clients that love and adore you!