Facebook

Do NOT Start Another Facebook Group

door-to-door Remember those dudes who used to haul around those Rainbow vacs, knocking on your mom’s door, trying to bribe her with a super clean carpet in the room of her choice, if she’d sit and listen to their pitch and watch their demo?

Now, instead of lugging those heavy ass machines up and down your street, they’re being brought to your face via Facebook.

And because EVERYONE now knows how wildly successful people have been in Facebook groups, everybody and their freaking brother has a Facebook group. Which means? That shit’s about to stop working.

I’m not saying groups aren’t and won’t be profitable. But I’m saying you’ve got to do things differently if you want to make it. And running your own group, isn’t the only way to do it.

Overbooked and Overworked

You have marketing to create for your products and services. You need to be out there forming new relationships (with the right people). You need to perfect and hone your own packages.

You have to service your existing clients, write blog posts to establish your authority, create social posts that get people talking, find a new accounting software, interview peeps for your newly open VA position, answer prospect emails, make yourself visible on Facebook, Twitter, Instagram, Blab, Periscope, Pinterest (and 9M other social networks), create content for your upcoming webinar you hope will land you 753 new signups (if not, 75,398), write for HuffPo, guest post on 9 other sites.

Not to mention: Feed the people who rely on you for sustenance, clean up after said ingrates, spend time taking care of you, spend time with your Significant Other (who is far more patient than you’d ever be), do yoga, meditate, and manifest the shit makes life worth living.

So let’s add: Create AND MAINTAIN your own successful Facebook group. Which, by the way, adds way more time to social media than you’re going to make from it.

Don’t get me wrong. Groups are great. I’ve made loads of money in them. They’re the stomping grounds for like-minded people who could use your services, but you don’t need to create your own Facebook group to be successful.

All you need to do is be seen (A LOT), making the right friends, and create a shit ton of value. In Facebook. Or not. On Twitter. Or not. Don’t bind yourself to a social strategy because everyone else is. You bind yourself to the ones that suit your goals.

And it’s not always the one every else is using.

The Strategy for Facebook Groups

Find groups where the owner is active and strong. And participate. Answer questions, make them laugh, teach them some ninja shit they can’t get anywhere else. Just don’t be shy. Nor obnoxious.

Stay away from link drop groups. You want to be able to promote, so you also don’t want to join the ones that are 99.9% linkage. It’s great to promo, but at that point, there’s not a damn soul in that group reading posts. They drop in, drop their link, and drop out. Useless.

Look for groups that your ideal clients are active in. For example, if you don’t like working with woo-woo coaches, stay out of the psychic, intuitive, soul-whisperers groups. If you like balls-to-the-wall clients, then stay out of the heart-centered business owners groups.

And if you join a group, read the rules and post accordingly, but if you don’t feel well received, bail. You have NO time to spend diddling about in bullshit groups that don’t jive with your strengths and needs.

Get out there. Join groups. But unless you have a large existing base and are not planning on being active (even when you don’t have a kick ass program or service to promote), then DON’T be an owner.

If you’re ready for a strategy that will pull you from the depths of coaching hell where everyone else is clawing to get out? Hit me. I have two spots open for Creative Power Sessions to help you escape.

The Right Way to Use Facebook

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Cutting out the noise isn't an option. It's survival.

 

Focus comes only from keeping your eyes on your own paper and building the shit you see that your tribe needs.

 

It comes from not being distracted by other people's successes or their numbers. Because, frankly, you don't have any idea about what's REALLY going on. They could be frauds (have seen many of those). Or they could have huge social numbers, but sell very little. The goal isn't to have what you see others have. The goal is to have a business that works for you.

 

Six thousand on Facebook, when only a handful are paying customers, does your Paypal account zero good.

 

Keep your eye lasered squarely on the reason you built your business and work the fuck out of it. Pull the trigger when you feel like you've struck on something your people need and will love. Then you do it again. And again. And again.

 

Learn everything you can about your ideal: Their secrets. Their desires. Their hopes and their (so far) unfulfilled dreams. Learn what makes them make the choices they make.

 

Do they want fame? Some people really are happy just knowing that everyone on Facebook knows their name. Or are they after the mighty dollar? They only want the comfort of knowing they don't have to sweat to buy the things they love. Do they simply want recognition from the world that they are, in fact, too sexy for their shirt? (What? You don't think that could be the case?) Do they buy so the neighbors will say, "Where the fuck did they get the money for that?" Or do they buy based on budget alone?

 

Don't waste your time in Facebook scanning useless content that won't drive your success.

 

USE that time to cultivate everything you need to know about your customers. Screw the newsfeed. Create a list of only the customers you love and watch them. As if you were watching for your favorite brand throw up a flash sale so you could loot it like you just finished throwing a molotov cocktail through the window. (Can't wait to see the remarketing after Google flags that in my searches.)

 

Don't waste your time reading blogs that don't serve you.

 

Guard every minute you have online with the knowledge that if you piss it away...you're the one that's lost, not the clock.

 

And create like a mofo. After you've done all that heady research, make the things that make their mouths water.

 

Then, relentlessly put it and yourself out there.

 

Because if you don't? Someone else will reap the every ounce of goodness of the time you lost and the power you failed to create. And no, this isn't a competition. Especially if you're not in it to make their hearts beat for you, and you alone.

 

5 Steps to Getting off Social Media and Growing Your Biz

social media ball | Tania DakkaYou're an entrepreneur. You have to do's out the wazoo (emails, accounting, networking, – gasp – creating content?!). And most days, the list is so heavy you can't move – frozen, getting nothing done instead of getting ahead. So you play around on Facebook, Twitter, and every other social channel you can find, then you call it "networking" or "lead generation" so you can justify it. What's a lonely entrepreneur who's trying to do it all by himself to do? I'll tell you.

He's supposed to close up shop and get out. Forget it. There's no way to get it all done with family, business, and home responsibilities, too. So just quit.

WAIT! Damn! I was kidding! :D

Shut Down All Social Media

What you're supposed to do is logout of Facebook, get off Twitter, and close all browser tabs until time for them to be open.

Sounds so easy, doesn't it? It's not. I know. Social media's addictive. You're always on the hunt for content that's going to help you and your community become the best, posting your own links, and engaging in the groups you belong to (PLEASE DO NOT TELL CHRIS BROGAN ABOUT THIS! This is exactly the OPPOSITE of what he taught us in Mastering the Digital Channel! :-/).

But if you're doing all of that, you're not doing what matters: Creating your own content that gets your readers thinking, clicking, and/or sharing.

Understand, I AM pointing fingers here. No doubt about it.

But I'm pointing them at myself, too (all you have to do is fish through the ocean of Harley images and music shares in my Facebook Timeline to know I'm totally getting naked here – metaphorically, you perv. Back to work for a sec, K? :) ).

We waste time for one of two reasons:

1. We're afraid.

Afraid of failing. Of succeeding. Of getting it wrong. Of getting it right and having to do it again. Of what others might think of us. You get the idea.

OR

2. We have no system in place.

Without a system in place, we wander aimlessly through the web hoping what we're supposed to do will jump out at us. But, with a system, we know what steps we have to take to reach an ultimate end, and if we consciously refer to them, we won't let ourselves get lost in Social Media TimeSuck Land.

The point is this: If you're not getting it done for your business, it's time to put your ass back in the saddle and take the reigns. Dig?

But, how??

1. Buck up. If you're afraid, tell Fear to find another lover  and get brave (if you read this week's email, you know what I'm talking about).

2. Set your sights on what you want to ultimately want to achieve.

3. Map out the steps it'll take to get there.

4. Implement your system, allowing time to check social media, email, etc. each day – AND STICK TO IT :).

5. Spend the majority of your social media time helping people in your community, instead of mindlessly sharing everything that crosses your feed.

There, you have your assignment. It's time to turn off social media, take a hold of your own success, and make it happen! And if you don't know what you should be doing to grow your biz? Drop me a line via email or the contact form. I'm happy to help you figure it out. Seriously. :)

Before you go, tell me, in the comments, what successful systems do you have in place right now?

Thanks for coming to hang with me! Have a GREAT rest of your week!

T

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