Monetary Evolution in Your Biz: Accelerate It. (5) Wake up, turn on the computer. Lollygag in the name of marketing. Have lunch. Run a few “important” errands. Have dinner.

Then wonder why the fuck you don’t have any clients.


I’m not talking shit. Okay I am. But that’s because that’s how I started out, too.

I worked when I “could.”  Never really ranking working up there with breathing – until I found out when you do that?

That is when the game REALLY starts.

Money won’t come to you until you put it first. Period.

I get the process, but having been through it, I can tell you, you don’t have to.

  1. Know your WHY. (Yes, it will be CASH in the beginning, so I need you to dig deeper now.)
  2. Believe in your cause.
  3. Fucking Take Action.

How to Dig Past the Money:

  1. What lights your ass on fire?
  2. When’s the last time you caught yourself smiling, “for no reason”? What were you doing? (I mean that you can make money at and this isn’t a brothel, dude)
  3. What have you always dreamed of doing that you couldn’t imagine making it as?

Don’t be a coach because it’s “in style.” Don’t do what everyone says you should do. Do what makes you feel like you own the goddamn world.

Once you have settled on a real, flesh & bone, WHY, everything changes. Posting shit becomes posting shit that matters. Creating products becomes focused, driven. And you develop the FUCKING RELENTLESSLY DETERMINED TO WIN.

Money is a great goal. It’s one that gets me the fuck out of bed in the morning. But it’s not enough to sustain long-lasting results. You have to love what you do, who you do it for, and WHY you do it. FIND YOURS.

Sit down with a pen and paper and write a manifesto. Yes, they are cliche and outdated, but they matter. It doesn’t have to be one you will share with anyone. It just has to make you want to take up a flag and march in. And your people? Will fall in behind you.

Then you can use every part of that manifesto to guide your blog content, your Snapchat content, your Twitter blurbs, your email content...your fucking product creation!

That manifesto will be your guide to everything you want to share and it will solve the problems of your ideal customers so they are mesmerized by your expertise and enamored with your way in presenting them.

It is your evolutionary record. And the results will be nothing short of mind-blowing.