Show me the money! Isn't that why you're in biz? To earn money?
People come to your site to see your "goods", to hear what you have to say, and to decide if they want to give you their money.
Without writing that captures their hearts, you won't capture their wallets. Period.
Content, content, content
You've heard the Content Marketing buzz, you may have even soaked up some tips from our Content Marketing Mindslam, but the basis of content marketing is what? Say it with me now. Words. Words done right.
Making a living online is possible. Chris Brogan does it. James Chartrand does it. Corbett Barr does it. Glen Allsopp does it. And the list goes on and on and on. The one thing that makes it possible are the words they choose to use. The content they create. Their combinations of words and emotions are what make them successful.
They know how to write well. They know how to craft their messages so their readers want and need to consume them. They don't have super powers. They just have knowledge.
And you can have that same knowledge, too.
There are lots of ways to become a better writer.
An Entrepreneur's 5 Routes to Better Writing
1. Read. Read. Read. Up your writing ante by reading fiction that speaks to the heart and the soul. There are loads of writers out there with beautiful minds and gorgeous words. Absorb the ways they each title reaches your heart as you read:
One Hundred Years of Solitude by Gabriel Garcia Marquez
Yesterday's Gone by Sean Platt (You could pull anything off his shelf and be good to go - he's an Imagery Wizard!)
Ender's Game by Orson Scott Card
Stranger in a Strange Land by Robert Heinlein
Poems on the Top 500 Poems List on PoemHunter.com
2. Read blogs. Flipping from site to site or sifting through your Newsify app for the latest trends is great. For wasting time. Trust me.
I spent a year digging through the web trying to find the keys to great writing. They are there. But finding them is hard, then knowing if you're using them well is harder. You can become a better writer fishing through blogs looking for nuggets. But that won't make you a great writer.
And great writers make the money.
3. Take a course. The fastest route to great writing is education. Taking the Damn Fine Words course subtracted years of self-study and added 10 weeks of powerful value, that I earn a return on everyday. And that's the very reason I (and many, many others) return to James to take her other courses – because she's there to give us one-on-one feedback on our assignments, she's there to interact with us everyday during the course, and we walk away smarter, savvier, and damn fine writers.
But, I have taken courses from the wrong teachers before, too, so you have to be careful who you choose out there.
4. Get a one-on-one mentor. Pay a little more and have one-on-one sessions with the leader of your choice. James does coaching. Demian Farnworth does, too. (He's another I'd love to learn from because he's magical with a keyboard.) Find out if your favorite writer coaches and approach them. It's likely they'll say "yes" if you have a good relationship with them and are willing to shell out the moula to make it happen.
5. Do the work. Never stop writing. No matter what excuses you can come up with to not write, ignore them and do it anyway. Every day, life has a habit of stepping between us and success. But if you don't let it, and you write anyway, you'll beat it at its own game.
Write for the sake of winning.
Would your prospective clients and customers say you're a good writer? Where do you think they'll tell you you could improve?
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photo credit: tijmen van dobbenburgh via stock.xchng