A prime question prospects and clients always have is: What is the difference between a sales page and a landing page and why is the sales page so much more expensive? Can’t I just put up a landing page instead?
So...let’s talk about the differences and why the pricing is different.
Say you want to sell a $5000 coaching package. You have a marketing/business model choice to make: Do you want to spend your time on the phone selling to people or do you want the answers to the questions they seek answered on your page for you?
Sounds like a no-brainer, right?
It is and it isn’t.
If you have time to book call after call, and to sit on the phone for an hour or a half hour per call, then the landing page will be fine for you. (You still need to run traffic to the page, it’s not automatic ;) )
But if you don’t have time for that kind of investment, you need to put up a sales page to do the SELLING for you, so that when they arrive at the page, their questions, fears, doubts, and objections are already answered for you.
BUT that’s also why a sales page can run up to $25,000 for copywriter who is so good at what he does that he has no website or social media LOL. Or you can grab mine for a fraction of that price and still make insane profits.
The point is that we, as world-class copywriters, know the importance of research and testing. We know that we have to answer every single emotion they may experience while reading the copy we write.
We don’t just slap shit on the page, edit it and BAM, we’re all done.
We study the product. We study the ideal customers. We study the emotions they need to feel. We study how they form bonds of trust and what makes them buy with a “FUCK YES”. And we craft and create around THAT.
As a copywriter who has been writing power copy for bold businesses since 2011, it took me a bit to figure out that you can’t write just what you feel, like new and inexperienced newbs who can get away with only charging pennies for a sales page do.
So, while you can definitely find good copy out there for cheap...it’s likely not going to be the powerhouse you need it to be.
Leave those newbs and cheaper writers to write your landing pages for you. Because the selling will be on your shoulders, not theirs.
That said, though? If the landing page is not intriguing or hit the right emotions and bullet points, your chances of booking the calls in the first place will be lost in a sea of sameness. Because people are not looking for “sameness”. They are looking for results and the real answers to their problems.
So be careful.
Choose a world-class copywriter who can get you results, regardless of whether or not you choose to do the selling (landing page) or to let the page sell for you (sales page).
I should also note: Landing pages in this post refer to pages people put up to get people to book sales calls with them for their packages. HOWEVER, landing pages are also used for items with low-cost or free price points (think books, group programs, etc). Generally, anything under $100, I recommend a landing page for. Between $100-$500, I usually recommend a short form sales page. And above $500, I recommend a long form because it needs ALL the stops pulled out. Of course, each case is different, but that’s usually the recommendation.
Now you know the difference between a sales page and a landing page...and why some people write for pennies and why world-class copywriters don’t.
Got a product or service that you want to sell? We should talk.