Review of The Impact Equation by Chris Brogan and Julien Smith

I was lucky enough to receive an Advance Uncorrected Proof of The Impact Equation by Chris Brogan and Julien Smith. And there are lots books out there about how to do social media right. Many of them very good and very thorough. But with social media and marketing a central part of Brogan's and Smith's businesses, they delve deeper into the whys and wherefores of what works when you're trying to build your platform for your business. The New York Times Bestsellers have hit the nail on the head again with this unofficial sequel to Trust Agents.

They walk you through what does and doesn't work with compelling and recognizable examples from our daily lives from everything from musicians to beer brands. The language here, as they explain in the section on Echo, is written specifically to me. Well, to their audience, but I felt like I was having a conversation with them as I read.

The equation is this I=C*(R+E+A+T+E). And when you put Contrast, Reach, Exposure, Articulation, Trust, and Echo together, you get a powerful platform to propel your business forward. While many platforms have really good reach, they may not have really great echo. And while others might have awesome contrast (think Mars Dorian), they may not have great exposure. But working to improve the areas that they're lacking in using the steps in this book, a business' platform will drastically improve.

That being said, they also give examples and scales by which you can rate yourself and your own platform in social media to help you improve the areas you're weakest in. Now, I'm NOT a page bender. I take pride in how my books look when I'm done with them. But, I've totally trashed my copy of The Impact Equation by dog-earring most of the pages, highlighting and even penciling in in places when my highlighter was nowhere to be found (thanks, kids). There was so much powerful awesome in this book that I couldn't help but take notes and grasp as much as I can from it.

As an entrepreneur, The Impact Equation is required reading. Stop yourself from making the mistakes that others have made and push your business further faster.

Thanks, Chris and Julien for a most insightful and compelling HANDBOOK on building platforms that grow businesses!

I don't think The Impact Equation is out yet, but when it is...get it!

Thanks for reading and have an awesome weekend!


Review: Uninvited by Justine Musk


by Justine Musk - Released 2007

Recommendation: Highly

Backcover Synopsis: Kelly Ruland's world fell apart when her brother Jasper walked away the sole survivor of a car accident...and kept walking right out of town.  She doesn't want to believe that Jasper was at fault - but then why did he run away?  How could he abandon Kelly and her parents?  Now, former star student and athlete Kelly struggles to care about anything anymore, sleepwalking through school and experimenting with dangerous behavior as she tries to fill the void inside her. 

Then one night,  Jasper returns...but he's not alone.  Someone has followed him home.  Someone who hides in the space behind the truth, who hovers in the shadows between the known and unknown.  His name is Archie, and he is the stranger they never asked to know, the guest they never invited.  And he's about to challenge Kelly and Jasper to a game that demands a price they many not be willing to pay. 


My take:

The characters of Uninvited, right down to the guy that we saw for five seconds, were dynamic and realistic. Even the antagonist was somewhat likable.  The story was compelling and very difficult to put down. Nervous of the ending, I was so glad the author took the road she did, rather than the others she could have.  Justine Musk, as with BloodAngel, produced a high energy fast read that is chock full of beautiful, colorful language characteristic of her style, her voice. Her use of imagery is uncanny. Thanks, Justine Musk, for teaching me that silver has a sound and that cold has a smell.    I highly recommend Uninvited to all, but especially fans of dark urban fantasy.


Have you read Uninvited?  Your thoughts?  I love to hear from you! 

© Tania Dakka and Chaotic Musing, 2011