I Won't Write For You

There’s a ton of shit going on out there lately. And I’m not sure what’s up with all the frauds and phonies taking over.

But I’ve been approached by people I refuse to write for.

I won’t write for you if you smell like a quick dollar junkie.
I won’t write for you if you don’t feel like the real deal and can do what they say they can.
I won’t write for you if you’re not aufuckingthentic (finally a version of that word that I like!).


Because when I put pen to paper, it’s because I believe 100% in your ability to make a difference in people’s lives.

Because I need to know that you got the balls to stick out the tough times, to create the best times.

Because when I write for you, I fucking BLEED for you.

I put everything I have into everything I create.

And I’m not building a fucking fly-by-night, I-need-to-make-a-buck copywriting business. I’m building my name.

I am building YOUR name.

I’ve watched colleagues who aren’t making it as coaches, slap “copywriter” on their sites to try to turn things around.

I’ve watched “copywriters” shift from copy to coaching because, either, a) they couldn’t make it or b) they just didn’t like it or c) they didn’t like the grind of it. (And let’s be clear, I’m not talking about people who have truly evolved because they feel the calling to change...I’m talking about people who change businesses with the wind and the market.)

I’m here. I’ve been here. And I’m not going anywhere.

I write copy for 6- & 7-figure coaches because I’m GOOD at what I do. My goal is to be THE BEST at what I do.

Which is why if I smell a rat, I bolt. No project. I don’t need your money. Hit up Fiverr, B.

Why do I fucking care if someone isn’t who they say they are?

Because to bleed for you, I need to believe in you. And if I believe in you, I can help others to believe in you, too, so that the people who need you see who you really are.

People who say they are going to do X and then deliver Y...

People who PUSH people into going into DEEP goddamn debt for their services…

People who don’t know who they are or what they want...

These are not the people I write for.

I write for the powerhouses who KNOW they’re worth. The people who don’t have to bully people into their services.

I write for the people who KNOW they have a very powerful message, but need that nudge to get to the next level.

I write for the people who understand this is a hard fucking game and are willing to do the right thing for people, even if it means waiting until they are ready.

I write for people who have fucking HEART.

Because it’s their soul, their spirit, their will, their drive, their need to WIN that I put back into their business through the words I bleed onto their site.

That’s who I write for. And that’s what I do for them.

Recipe: Hot Client Cocktail

Badass'd Quotes Template (1)98% of my client base has given all the same answers to the required Client Questionnaire. 98%.

There’s something horribly wrong with that.

What most of them have done is base their answers on themselves, NOT actual knowledge of their client. They’ve based it on what THEY are experiencing or have experienced.

That’s only effective if you are your ideal client.

But you’re not.

Do you have similarities? Duh. Of course you do. But the key difference is this: They have the faith to pay you to help them do what you didn’t have to pay to get help to do. Therefore, you may have the same weekend plans, but not the same reasons for those plans.

And the reasons are the fuel for everything.

When you appeal to their whys, walls fall. Wallets open.

How to construct a Client Questionnaire that fuels profits:

  1. What’s her favorite color? WHY?
  2. Where does she shop? WHY?
  3. Where does she WANT to shop? WHY?
  4. Pinot Grigio or Jack Daniels or Aquafina? WHY? (clearly I’M not a wine drinker)
  5. Jimmy Choo or Crocs? WHY? (DUDE. Croc people aren’t paying for luxury…)
  6. Work at the crack of dawn or yoga? WHY?
  7. Mail Chimp or Ontraport? WHY?
  8. Apple or PC? WHY?
  9. Friday night Margaritas (or chips and salsa, skip the lime) with the girls or Friday night curl up with their partners or Velvet Rope Clubs? WHY?
  10. What’s your business’ message? WHY?

That WHY is the motivation behind all of what she does (and lays down money for). That WHY is your WHY.

Want to make magic on your pages? Don’t write solely from your heart, without considering theirs. It has to be a combo of how you will address their challenges, their fears, their obstacles.

I don’t do cocktails (much), but in order to sneak into the souls of the people that you truly adore working with, think of it as creating the most luscious cocktail in the Universe. You talk to their needs, but in your tongue.

How do I know?

People post middle finger memes, bourbon, and swearing memes on my wall. Why? They have become my brand. The people who love playing with me are the ones who dig, but not necessarily have the same passion for, the things I dig.

All I did was be me. And the ones who don’t like my mouth? I don’t give a shit. I don’t want to work with them anyway.

But I was me and I spoke to their inabilities to complete their copy, or their inability to create emotions that made money...and I spoke in my own foul-fucking-way and they liked it. They don’t ride. They don’t drink bourbon. They don’t like metal music. But they love me.

And they love the results.

Recipe for your own Hot Client Cocktails:

1 part YOU (An even mix of your loves, your process, your solutions)

1 part THEM (An even mix of their fears, needs, desires)

Shake well and serve over fire. Success follows. It’s inevitable.