Your voice pisses me off. Because it’s not YOU. You are full of fire and personality, or you wouldn’t be an entrepreneur. You have pizzazz and style. You have thoughts, ideas, dreams...so why are you hiding behind STERILE copy, snooze-worthy Facebook posts or common words that don’t fit you OR the brand you know you could be.
Ball-Buster women are hiding their true voice because not everybody “gets” them, not everybody reacts well to them.
Little Miss Sunshines are hiding their glorious giddiness for the same reason: Because not everybody LIKES a Little Miss Sunshine.
What if Ben & Jerry had said, “Let’s contain our idiotic ideas because not everyone will ‘get’ our jokes?” Think about that for a sec.
What if Express had said, “Let’s just tone down our lux so everyone will like our brand”? You’d be buying at Dillard’s.
What if Victoria’s Secret had said, “Let’s just not spread half naked woman across our windows and the pages of our catalog”? Would you still buy from them?
No. You buy Ben & Jerry’s, not only because that shit is pure sin in a cup, but because they paint their personality all over what they create. You buy Express because you deserve to feel luxurious, even on a casual day. You buy Victoria’s Secret because you want to feel sexy.
And what makes you feel these things? Their brands. Their marketing. Their messages. Which are chock FULL of personality and WOW.
So why are you stifling yours? Because you want to appease to no-matter-fucks who aren’t going to buy from you anyway?
Because you don’t know how?
Because you want everyone to like you?
Your branding, your marketing IS your voice, with YOUR attitude (regardless if you’re balls-to-the-wall or sun on a cloudy day), with YOUR take on the world, whispers secretly into the hearts of the customers who want to throw their money at you.
It speaks utterances of love and passion that only YOUR voice can.
You want them to love you? Be YOU. Use YOUR voice. Let the souls who need you and your products find you. And stop trying to please them all.
The entrepreneur who doesn’t whittle away at the masses, doesn’t find massive success.
How to Find Your Voice
To find your brand and your message...your voice...you need to artfully chip away at your preconceptions about what’s acceptable and what isn’t. Because everything is acceptable. You are you. Find it in your words.
Write a letter to your best friend. Read it, out loud, back to yourself. And listen for the inflections in your tones.
Never write copy as though you’re writing for a business. You write it as if you’re writing for a lover.
Write shit drafts. And edit the fuck out of them.
Let a friend or family member who knows you read your words and see if they rep you.
Practice. Practice. Practice. Or let me take the ten-ton mountain off your head.
Don’t be shy, use YOUR voice...it’s a gorgeous one.