Products and Services Descriptions DON'Ts

Deception necklace | Badass'D Biz+Ink This necklace at screamed for me.

Even though I'm not much of an online shopper because I like to check things out before there's the instant gratification thing, right?

But, I HAD to have it! So order, I did...even on mobile. OMG That's an annoying process. Anyway, after days of waiting impatiently for the postman to bring my prezzie, it finally arrived!!

I ran to the kitchen with the package, singing as I cut open the box. Yarr!! I took out the necklace and said, "What the hell is this?" OMG Do you KNOW how disappointing that is???

I bet you do! How many times have you bought something online, then wanted to kick the person that wrote the description when it arrived and it wasn't at all what you wanted??

It wasn't your fault. You're innocent, I tell ya! It's the site's fault. They should have taken better care to write up product descriptions that will make you want it AND give you an accurate idea of what you're getting. It's easy! Mostly.

Products and Services Descriptions Matter

Each product/service description is an opportunity to tell a story, to make a buyer FEEL how their lives will change because of it. In the case of the necklace above, there was very little in the way of description (like one line with no specifications mentioned), so technically, I shouldn't have bought it, but the image sold me. The image made me feel, even the one liner was good. But had it been done right, they wouldn't have had to refund my moula because I wasn't the right buyer for the product. (I loved it, but it was as big as my head!)

Are Your Customers Feeling It

When your prospects see your offering, are they seeing a nondescript write ups like this:

Editorial Calendar Services, $125: 25 blog topics

Or this:

Blog Content Master Plan, $125: Don't skip another week of blogging and let the blank screen win again. Sit down each week and add your expertise to the topics already laid out for you so you can concentrate on the rest of your life. So you can HAVE a life. 25 topics laid out by category so you simply rotate categories to have new content ideas each week for 4 months (plus a bonus topic) and earn your title as content marketing master.

They're both accurate, but see the difference? The second description related back to the suffering that often comes with creating blog content and gave you an easy way out. You could feel the relief in the "so you can HAVE a life" sentence, making that $125 sooo worth the spend. Not the competitor's above which simply states "25 blogging topics".

Which one would you spend on?

The Lesson

Create drool-worthy products and services descriptions by crafting ones that make them NEED what you're offering. Don't leave anything to chance. Oh, and don't dream up stuff that doesn't apply to what you're offering. That's most important. Draw accurate pictures for your prospects, they'll adore you for it.

What's the best product description you've seen? One that made you click "buy" as soon as you read it??

Kick ass this week!

Tania Dakka |Badass'D Biz+Ink




PS If you'd like to make your blogging easier with this Blog Content Master Plan, fill out the contact form below and I'll be in touch within 24 hours so you can take your life back and still grow your blog!

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