You're an entrepreneur. You have to do's out the wazoo (emails, accounting, networking, – gasp – creating content?!). And most days, the list is so heavy you can't move – frozen, getting nothing done instead of getting ahead. So you play around on Facebook, Twitter, and every other social channel you can find, then you call it "networking" or "lead generation" so you can justify it. What's a lonely entrepreneur who's trying to do it all by himself to do? I'll tell you.
He's supposed to close up shop and get out. Forget it. There's no way to get it all done with family, business, and home responsibilities, too. So just quit.
WAIT! Damn! I was kidding! :D
Shut Down All Social Media
What you're supposed to do is logout of Facebook, get off Twitter, and close all browser tabs until time for them to be open.
Sounds so easy, doesn't it? It's not. I know. Social media's addictive. You're always on the hunt for content that's going to help you and your community become the best, posting your own links, and engaging in the groups you belong to (PLEASE DO NOT TELL CHRIS BROGAN ABOUT THIS! This is exactly the OPPOSITE of what he taught us in Mastering the Digital Channel! :-/).
But if you're doing all of that, you're not doing what matters: Creating your own content that gets your readers thinking, clicking, and/or sharing.
Understand, I AM pointing fingers here. No doubt about it.
But I'm pointing them at myself, too (all you have to do is fish through the ocean of Harley images and music shares in my Facebook Timeline to know I'm totally getting naked here – metaphorically, you perv. Back to work for a sec, K? :) ).
We waste time for one of two reasons:
1. We're afraid.
Afraid of failing. Of succeeding. Of getting it wrong. Of getting it right and having to do it again. Of what others might think of us. You get the idea.
2. We have no system in place.
Without a system in place, we wander aimlessly through the web hoping what we're supposed to do will jump out at us. But, with a system, we know what steps we have to take to reach an ultimate end, and if we consciously refer to them, we won't let ourselves get lost in Social Media TimeSuck Land.
The point is this: If you're not getting it done for your business, it's time to put your ass back in the saddle and take the reigns. Dig?
1. Buck up. If you're afraid, tell Fear to find another lover and get brave (if you read this week's email, you know what I'm talking about).
2. Set your sights on what you want to ultimately want to achieve.
3. Map out the steps it'll take to get there.
4. Implement your system, allowing time to check social media, email, etc. each day – AND STICK TO IT :).
5. Spend the majority of your social media time helping people in your community, instead of mindlessly sharing everything that crosses your feed.
There, you have your assignment. It's time to turn off social media, take a hold of your own success, and make it happen! And if you don't know what you should be doing to grow your biz? Drop me a line via email or the contact form. I'm happy to help you figure it out. Seriously. :)
Before you go, tell me, in the comments, what successful systems do you have in place right now?
Thanks for coming to hang with me! Have a GREAT rest of your week!