You’re at the mall, Chick comes up and says hi. Your mouth says hi, but your eyes and mind are somewhere else: They’re checking out the hottie red lipstick and black mini dress she’s wearing. Immediately, you begin either validating her or dismissing her as some tramp who should be sitting on the corner of 5th and Main. Don't tell me you didn't. ;) Her black dress and red lips caught your attention and made you want to talk more. Made you need to talk more. You wanted to find out why she dressed for cocktails just to go shopping for watches at a makeshift kiosk in the middle of the afternoon. You’re curious.
The red lips did their job. They got your attention. They piqued your curiosity because that’s what they were for.
Just like your social media profiles. They're there to pique the curiosity of the people you interact with.
If you’re hanging out on Twitter, you’ve got a 140 characters to be those red lips, but then, your bio has to be the black cocktail dress in the mall at 2pm in only 160 characters. Because if you’re out shopping in your sweats (which I know you would NEVER do anyway, right??), no one’s going to need to start a convo with you.
Jazz things up a bit. Make them wonder about you. Make them say, “YES! I need more!” if you want them to follow you.
Sexify those bios and kickstart the relationships you’re trying to build online.
And, if you’re using social media right, it’s a very powerful tool for your biz. 96.8983% of the clients I work with came from social media. I’ve never attempted direct mail or advertising. They’ve all come from Google+, Twitter, and Facebook.
Why? Because my social copy, my profiles, were their intros to me and what I do.
People who like to throw up exactly who they are and what they do for their social copy, thinking “I’ll be short and to the point” get hit or miss results. They might reel in a few new followers, but they don’t often snag the true fans. The ones that matter.
And if you’re not attracting that kind of follower, you’re wasting *gasp!!* time. And time is what?? You know it. ;)
Your social profile is your biz's magnet. Once they find you interesting (which they’ll only do if you hit that profile right), the next place they’ll go is where? Your home base. Your website. Your headquarters. Target acquired! ;)
But that’s a-whole-nother ball game we’ll talk about another time. Right now, you need and want as many people as possible huddling around you on social so you can bring them into your fold. And you’re only going to do that with social profiles that scream “AWESOME!”
Get More from Your Social Media Profile
Make your social profile about what they want/need. Lead off with a hint of what they are looking for, then add the sprinkles of uniqueness that is you. Because without the “extra”, you’re all biz and all B-O-R-I-N-G.
Lesson this week: Do NOT ignore your social copy. It’s muy importante. As important as leathers to bikes or Chad Gray to HELLYEAH. And if you have a hard time tooting your horn, it’s okay. I love telling people how amazing you are. ;)
Now, your assignment (and you have no choice but to accept it!): Make a list of all your active social networks and visit each profile. Juice them up. Refresh them. Make them black cocktail dresses at the mall at 2pm.
When you’re done, come by and leave a link to your best one and let’s get to know each other!
PS I’ve got a little formula tucked into this week’s email, so if you’re not on the list, you’re missing all the action! Every post published is accompanied by an actionable email that’ll help you ace the topic at hand. ;) Just click “Get Badass’d” at the top of the page and you’re in!
Thanks for hanging with me this week! I soo appreciate your time! Don't forget to leave those links to your social profile so we can get to know each other better!