There are two things you have to commit to for the long game if you want them to work. Neither are very pleasant. Both take a lot of time and a lot of effort. One is a diet. No, you cannot eat shit and expect it to work, no matter how much you try to compensate with sweat-inducing, heart-pumping exercise. Nor can you expect results to come fast.
The other is content marketing.
Yep. If you commit to content marketing like you commit to your diet, well…guess what. You'll get the same results. :)
If your diet’s not working, do you give up? Don’t answer that.
Are you SUPPOSED to give up? No. You’re supposed to reevaluate and be brutally honest in your self-assessment.
To know why either your diet or content marketing didn't work, you have to ask yourself:
Did you stick to it? Did you follow your meal plans? Did you move your ass?
Doing It Wrong Means It Won't Work
If you’re not serving up the right types of meals to your readers, your content marketing is going to fail. Period. I don’t know how else to say it since I don’t use sugar on these things.
Your readers need to be fed regularly. If you’re not serving up your meals consistently, you’re content marketing is going to fail. Period.
Your readers have to know it's time for dinner. If you’re not properly promoting the meals you make, your content marketing is. going. to. fail. Period.
Now, can we leave the damn diet for a bit? I’m starving and it’s time for lunch so pay attention. :)
Make Your Content Marketing Work
Determine what your focus is (and STICK TO IT). You absolutely must be clear on what you do so you can be absolutely clear on who you serve. Only then, will you be able to write the content your ideal reader is looking for. You can't write for everybody and get good results.
Once you’re crystal on your purpose, your goal, and your ideal reader, you have to produce the content. Sit your ass in the chair and write. Or go take a shower. Showers are great for generating content. Out of the gutter for a sec, will ya? :)
Anywho, once you’re done creating the content you have to share it. I don’t mean shamelessly self-promote it. But, you have to put it out there more than once or twice. Facebook posts have a shelf-life of two and a half hours. Twitter’s like 10 minutes. Don’t quote me on that one, though, but you know how fast your stream moves, yeah? :) Thanks. :)
Now, get yourself in the trenches and get busy. Content marketing isn’t a quick fix. It takes time. It takes energy. It takes commitment to the right path. Get me?
If you have questions, need help or just want to discuss how you can adjust your efforts for success, hit me – in the comments or by email. I’m happy to help.
Thanks for hanging with me today!
See you soon! Tania
It's not about bikes + bad attitudes. It's about making them fall head over heels with what you do.