Decisions, decisions, decisions

For a new writer (or a new anything, for that matter), the world is full of advice from the helpful and not-so helpful.   How do you weed through to find those nuggets of information that will lead you down the path of success.  I, myself, am weary of accepting advice from people who elicit it without having had success from their own words of wisdom.  This holds true of EVERYTHING, not just with writing. There are blogs a-plenty out there.  EVERYBODY has one.  How do you get yours read by the population?

In my OPINION (which has YET to be validated *ahem*), creating a blog about writing is going to attract readers from where?  The writing world.  What about the average Joe/Joann?  I am not certain that he/she would be as enthralled with the on-fire debate on self-publishing vs. traditional publishing houses as our author colleagues would be.  By the same token, don't authors read?  Wouldn't they make a suitable audience for a blog?  Well, yes.  Yet, they are busy writing, presumably (unless they are busy blogging, Tweeting, or Facebooking their latest product or taking a course or workshop to hone their craft :D).

Conversely, gearing a blog toward the masses without focusing on one particular audience (assuming that you are sufficiently prolific to attract and hold the attention of more than one audience) could result in a wider following...which is actually the crux of the issue.  But, can you be prolific enough to bring people from different walks of life running to your little corner of the net time and time again?

Some say, "Be yourself."  Some say market for a need that the people have.  Whatever your business is these tidbits of gold are priceless.  So, is that what this is?  A business?  Yep.  That's what it is.  Writers can no longer write and expect to be sold.  We have to market and expose ourselves in order turn people on to our musings; give people a reason to want to spend their weekend mulling over our thoughts that have been so tenderly committed to paper (or screen, for you NON-paper sniffers *clears throat* and *smiles*).

I recently discovered two types of platforms *cringes*.

1. Author Platform:  Writing from your genre on your blog and other social outlets; putting tidbits of your writing out there.  Argument against: Possibly hurting chances to be published??

2.  Online Platform: Blogging, Tweeting, Facebooking in order to "sell" yourself.  Not like that...see how you think?  :D  I meant as a person...not just an author of books.  Sheesh.

Online platform v. author platform...hmmm.  Decisions, decisions, decisions.

You know you want to argue with me...go ahead!  Leave your rebuttle in the comments!