Write craveable copy.
Write your own legend.
Copy is anything but words.
It’s pure, raw, unadulterated emotion.
Whether you’re writing a sales page, a website, or social copy for Facebook, if you’re using anything less than emotion, you’re leaving a ton of money on the table.
People don’t buy because the words sound pretty.
They buy because their HEARTS and SOULS move them to.
And hearts and souls don’t respond to empty copywriting.
Copy is a cold and callous word for SOUL-writing.
Because back in the day, copywriting was enough. There wasn’t 7,877,986,973,517 coaches trying to sell the same thing you were. It was enough to say, “Imagine your beemer pulling into your drive every night, knowing your neighbors wished they were rolling in the money like you do.”
But that’s not the case anymore.
Now, in order to stand high above the noise of the online space, you have to be willing to put your soul on the line to attract theirs.
That’s why I created the Rock Your Legend Copy Course, so you can learn to bleed onto the page the way I do for each and everyone of my clients.
Because when they read you on the page, they feel the resonance. They feel the need to connect.
AND THAT CONNECTION IS WHERE THE MONEY IS.
But you can’t be online 24/7 to create those connections.
Your site is, though.
But if it doesn’t rep YOU and your deepest self, site visitors won’t resonate.
BARE YOUR SOUL
People who know you, like you and trust you, buy from you.
So you want more yesses? Then you need copy in place that:
- Eradicates doubt so they are well prepared to give the yes
- Displays the crevices of your heart so they feel as though they know you and understand and resonate with you, before they even get on the phone with you
- Qualifies the people who want to book with you, so you get more of the yes because the people who book already know you and know they NEED to work with you
- Prepares you for scaling so you grow beyond the calls
MORE THAN WORDS
Copy is not just words puked onto the page.
It’s the utter and deliberate positioning you craft through their emotions and needs.
It’s the bleeding of your own soul for the sake of theirs.
It’s the need to help people become who they need to become.
The greatest gift you can give your business (outside of learning and mastering your own craft) is the gift of life.
And when you can evoke emotion, you can connect on a soul level that your profit margin will thank you for.
- Six-weeks of lessons delivered via email so you learn to shed your own soul onto the page, so people connect with you in ways you could only imagine before, even without getting on the phone with you.
- Assignments to help you practice.
- Access to personalized feedback of assignments via Facebook Messenger (not a group, though, because I KNOW you’re grouped out!)
- Weekly vids and resources to help you push through the barriers that arise when you try to write from your soul.
ROCK YOUR LEGEND is the copy course for the small business owner who is ready to take hold of their copy reigns on their own. This isn't 1:1 coaching, but a full-blown, 6-week course you receive via email and video.
These modules are a combination of PDF and video. All come with assignments so you can practice as we go. And you'll have access to feedback and the answers you need via the Facebook Biz Page Messenger.
Module 1:Create copy with art and emotion, so that when people read it, they don't feel that slimy internet marketer speak that drives them away screaming.
How I put art and emotion into my copy, so you can practice putting it into yours.
Headline examples (good and bad) so you can get a FEEL of what you should be shooting for Homework for you to practice and send to me for feedback
Module 2:Learn the art of loose structures and the flow that readers usually follow when traveling through your site, so you create copy that is centered around them and their needs, rather than your need to sell (you'll even get an instructional video on creating craveable sales pages!) This is the beast of all beasts:
Learn how to structure a website for cohesive traveling by your reader Learn the construct and power details of sales pages that become your crowning jewels.
Learn how to create calls-to-action that get the action
Module 3:Clever or creative? It doesn't matter. It only HAS to be clear. Learn how to craft copy that is all three for more engaging copy that's read through to the end.
Understand why clear beats out clever, but how you can marry them both Examples of headlines that didn't successfully marry them both Learn how sometimes creative can f*ck you up.
Module 4:Grasp the difference between long form and short form so you can create sales pages and copy that suits the needs of the price-point you're trying to sell. Because too much can run them away and not enough creates doubt (which, incidentally...runs them away).
Discover what balance looks and FEELS like in terms of copy so you can say EVERYTHING they NEED to hear and nothing they don't.
Discover when it's appropriate to use short form vs. long form sales pages so you don't scare them away unnecessarily.
Module 5:Master the art of power words that truly evoke emotion, because if you're using authority-draining words in your copy, you're creating doubt in their hearts. Grasp the difference between authority-building words and phrases and authority-draining words and phrases.
Learn what would you have to avoid to maintain authority. Understand why ambiguity makes you look bad. Grasp the difference between authority-building words and phrases and authority-draining words and phrases.
Learn what would you have to avoid to maintain authority.
Understand why ambiguity makes you look bad.
Module 6:Create headlines and subject lines they can't ignore because if your headlines aren't read, neither is your call-to-action.
Bonus:Creating authority and credibility, even if you are new and just starting out. Because people need to believe in you before they'll buy from you.
Hollow copy is ineffective and devoid of profit.
But copy written from the depths of who you were born to be, evolves your business into the legendary beast you dreamt of it becoming.
Grab the course
If you select the 2 or 3 pay plan, your payments will be automatically deducted every month.
We stand behind ROCK YOUR LEGEND 100% and we know you will adore it. If, within 14 days of purchasing the program, you feel we didn't deliver as promised, we will give you 6 months of monthly group access in our Fire of The Diamond Society for free (Value: $294). Due to the nature of the program, the personalized homework feedback, and the blood, sweat, and tears involved, there are no monetary refunds. Please ask questions, be ready to do the work, and make sure this program is a good fit BEFORE purchasing.
WHY YOU SHOULD LISTEN TO THIS CHICK IN BLACK
6- and 7- figure coaches trust me with their words and emotions. They rely on me to crank out the copy that will help them maintain that status. Now, I want to teach you how to do it.
I'm Tania Dakka, rider, writer, and bourbon connoisseur. I've been writing online since 2011, creating the emotion in people that they needed to feel in order to win their battles with themselves and become who they want to be.
I've contributed copy to a campaign for a $61M brand. I write copy for 6- & 7- figure coaches, franchises, and small businesses. And I can because there's one thing I understand: The power of the FEELS. It drives us all as humans and if you master that, you can master the art of craveable copy easily, so you finally ROCK YOUR LEGEND.